In an increasingly unpredictable global market, supply chain resilience has become more of a business imperative than ever. From geopolitical instability to sudden demand shifts and supplier disruptions, food & beverage companies face complex challenges that require nimble, strategic responses. To address this critical topic, we sat down with Pedrom Rejai, founder of Elevate Growth Partners, a firm that helps small to midsize food businesses optimize their operational assets and scale sustainably.
Pedrom is a seasoned supply chain executive with over 15 years of experience leading end-to-end operations in the consumer goods and food industries, including managing a €350M international business and a $1.4B sourcing portfolio at Unilever. With an MBA and PMP certification, he combines strategic planning, digital transformation, and people-first leadership to drive operational efficiency and supply chain resilience.
This article includes Pedrom’s most valuable insights, including practical frameworks and guidance for business leaders looking to future-proof their supply chains.
How Companies Can Prepare for the Unexpected
When asked about the primary threats to supply chain stability, Pedrom didn’t hesitate:
“At any moment in any given supply chain, there will be one or more disruptions from some geopolitical issue that the team has no control over. That’s usually the biggest threat to any supply chain.”
From Red Sea piracy to port strikes or avian flu outbreaks, Pedrom emphasizes that although the source of disruption is always changing, the constant is the reality that something will go wrong.
Companies often think they’re safe because they source domestically or from “stable” countries. Pedrom warns this is a false sense of security: “The first mistake a lot of CPG companies make is assuming that because we’re sourcing locally, we have less risk. That’s not necessarily true.”

